Bohemia Hop, a.s. participated in Brasil Brau 2026, the largest brewing exhibition in Latin America, held in São Paulo, Brazil, from June 9–11, 2026. The company exhibited at the Czech national stand, organized in cooperation with the Embassy of the Czech Republic in Brazil and the Ministry of Agriculture of the Czech Republic, alongside Top Hop and Arix.

Over the three-day event, the Czech exhibition attracted hundreds of brewers, brewery owners, and distributors from across Latin America. Visitors had the opportunity to explore the aroma of Czech hop varieties through sensory evaluations and taste Pilsner Urquell and Budvar (marketed as Czechvar in Brazil), both brewed exclusively with Czech hops.

The accompanying conference also featured a presentation by Milan Bittner from Plzeňský Prazdroj, highlighting the Czech brewing tradition, the importance of Czech hops, and the Žatec and the Landscape of Saaz Hops, a UNESCO World Heritage Site.

The exhibition confirmed the growing interest of Latin American breweries in premium Czech hops and further strengthened Bohemia Hop's business relationships in this promising market.